Everyone has fears. Fear can take us further than we thought we would ever go. Fear can push us to make big changes in our lives. And it can open doors we never knew existed and lead us to discover new things, people, places, ourselves, tools and ideas. The Hyper Island Creative task for 2013 challenged us to solve the problem of overcoming fears. The brief also required to find a way to monetise the solution. Read the brief here.
The thought behind my idea is that one’s fear could be another’s cakewalk. And we can help each-other overcome our fears!